Our Story

Welcome to the First Step Nutrition family!

 

Here at First Step Nutrition, we care deeply for you - our valued customers, as we do for all of our beloved team members. Since we opened our first WIC store in 2011, we have been committed to providing fresh, budget-friendly foods, nutrition education, and referrals to health care and social services to low-income women, infants and children. We now operate in 8 locations throughout the Central Valley.

Our First Step Nutrition family takes great pride in serving our communities by providing a safe, helpful, and friendly environment to give you the best possible shopping experience. It is our mission to provide you and your family with healthy, nutritional food at affordable everyday prices. We also have fresh options such as produce, dairy, and basic cooking ingredients.

When it comes to finding the right WIC items for you and your child, we can help you take the First Step toward a healthier life.

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Our Core Values

 

Customer Loyalty

We create a positive experience by going above and beyond. We want our customers to say “WOW” after every interaction with us.

 

Accountability

Take ownership of your actions and not pass down blame. This is a team effort so we should also hold others accountable.

Honesty

Being honest with yourself is the first step to personal growth. And being honest with others build strong relationships.

 

Team

We strive to create a strong team. We must be able to listen, understand and treat others how we would like to be treated.

Growth

An organization can only take the next step when its members develop personally. We should praise those that grow and encourage others in the team.

 

Humble

Being able to admit your mistakes requires humility. Recognizing when others are right and allowing others to lead is humbling.

 
 
 
 

Change

Change is certain; We must embrace it and adapt. We should always be innovating and pursue new ideas.

Resourceful

We should do more with less and implement the most efficient way to do things. Successful companies are the most resourceful and can weather any storm.